Designer Printing: Louie Vuitton Osaka Invitations

The agency of Ogilvy & Mather – Paris, was asked by Louie Vuitton to design and produce the invitation card for the opening of the LV flagship store in Osaka, Japan .The starting idea was a paper object designed; its shape, expression of perpetual precision and pureness of the origami world, They wanted to meet with our intimate passion for special printing techniques. Its amazing something so simple, so temporary, needs so be so necessarily and unnecessarily extravagant and detailed- a statement if you will, of how unnecessarily and necessarily extravagant LV is.

Client: Louis Vuitton
Agency: Ogilvy & Mather – Paris
Creative Director: Christian Reuilly
Art Director: Soumaya El Bahri
Technical director/Print Manager: Leila ElBlida
Art Buyer: Laurence Nahmias
Project Manager: Federico Padovani
PaperObject Designed by: Federico Galvani
Instruction Sheet Illustration by: Andrea Manzati
Editing Making Of: Donna Summer Samantha Di Prospero
Nice Hands: Chiara Menna
Print Management: Riccardo Zambelli and Barbara Boni
The Crazy Craftsmanship Experience in Printing Process by:
– STUDIO FASOLI for managing all production steps
– GRAPHICART (Michele Adami) for Offset Printing
– TIPOGRAFIA ECONOMICA (Ricky e Mattia Pattaro) for dry debossing
– EUROIMMAGINE (Giulio Zangrandi, Francesca e Federico) for silk printing
– LA CARTOTECNICA (Fabrizio Sona) for die cutting
TECH SPECS

Trim size: cm 19,5 x 19,5
Open size: cm 27,5 x 27,5
Printed on Fedrigoni Arcoprint Milk gr 85
1. Offset Print (Cool Grey 1U)
2. Transparent Foil
3. Silver Mat Foil
4. Pearl Foil
5. Rainbow Foil
6. Relief
7. Silkscreen Print
8. Die Cut
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